The Asia-Europe Foundation (ASEF) is inviting creative production houses and videographers to submit proposals for producing a new ASEF Corporate Video.
Objective
We want to create a 3–5-minute video that showcases ASEF’s unique role in fostering connections between Asia and Europe, presented in a way that is informative, inspiring, and engaging for our audience.
About ASEF
ASEF is an intergovernmental not-for-profit organisation which promotes understanding, strengthens relationships and facilitates cooperation among the people, institutions and organisations of Asia and Europe. It seeks to enhance dialogue and exchanges, and encourage collaboration across the areas of Culture, Education, Governance, Economy, Media, Public health and Sustainable Development.
What the Video is About
The video will capture ASEF’s work across its seven thematic areas and the impact we have made over the years. It should convey who we are, what we do and why our work matters.
Target Audience and Takeaways
The target audience includes potential partners, funders, policymakers and the general public in both Asia and Europe who may or may not be familiar with ASEF’s work.
After watching the video, viewers should:
- Have greater awareness of ASEF’s mission and values.
- Recognise the diversity and impact of our projects.
- Feel inspired to partner with us, participate in our initiatives, or support our mission.
Uses
The video will be used at ASEF events (as an opening or for supplemental information), for display at ASEF booths at external events with subtitles, and to communicate ASEF’s work to potential partners and participants.
Requirements
The selected videographer/production team will be expected to:
- Develop the full production process, including concept, scriptwriting, filming, editing, audio balancing, subtitling and format exporting, in line with ASEF’s standards.
- Produce a high-quality video (minimum HD 1080p 25fps, 29.97fps or 30 fps, 16:9 format) suitable for both event screening and online platform.
- Source or create visuals as needed, using only licensed or original materials and edit footage in line with the script approved by the ASEF contact point.
- Record and edit narration or voice-over (if required) and embed English subtitles.
- Optimise the final product for multiple formats, including web and social media versions.
- Incorporate ASEF branding and ensure that all copyright and utilisation rights of images, video and sound materials produced or taken during the assignment belong to ASEF.
- Maintain constant communication with the designated ASEF contact point. All activities and deliverables must be discussed, planned in consultation and approved by ASEF.
- Deliver all approved outputs electronically, along with the raw and edited files.
Timeline
| Task | Deadline |
| Open call | 30 September |
| Vendor selection | 6 October |
| Story development | 21 October |
| Production | 31 October |
| Editing and revision | 7 November |
| Final delivery | 14 November |
Submit your proposal
We welcome creative ideas on how to tell our story in a fresh and compelling way. Your proposal should include:
- A short concept or treatment for the video
- Proposed budget/quote
- Examples of previous work (links or files)
- Any innovative approaches you recommend for visual storytelling
Submission
Please send your proposal, quotation and sample works to com@asef.org with the subject line: 2025_ASEF Corporate Video.
The deadline for applications is 30 September 2025 COB Singapore Time.