Please ensure Javascript is enabled for purposes of website accessibility

Asia in European media

Project Updates


30 Nov 2011

“I think at the moment it is easier to sell an Asian story than a Latin-American story,” said Mr. Christian Ultsch, editor-in-chief, foreign policy section, Die Presse. He was one of over 100 high level media professionals interviewed across Europe as part of the ASEF study “Asia in the Eyes of Europe”. The findings of this research were presented and anlaysed at a meeting in Vienna, Austria (26-27 September 2011) hosted by the Austrian Institute for International Affairs (OIIP).

The research project examines the perceptions of ‘Asia’ among European public and the media. So far 13,000 public opinion surveys have been conducted. Over 2,700 ‘Asia’ related articles from 29 media outlets across Europe have been collected and analysed. Recently, over 100 face-to-face interviews were conducted with top European media professionals. Interviewees shared their perceptions of ‘Asia’ and how they frame news on ‘Asia’ in European media.  
ASEF leads this research project with a consortium of partners, including the German Council on Foreign Relations (DGAP), Konrad Adenaeur Foundation (KAS), the National Centre for Research on Europe – University of Canterbury (NCRE), and Tsinghua University. The study has been carried out in Austria, Belgium, Denmark, France, Germany, Italy, Romania, and, the UK. Researchers worked closely with local research teams from reputed institutes in Europe including London School of Economics, Institut Francais de Relations Internationales, Copenhagen Business School.    
A public briefing was organised in Vienna to share the research outcomes. It was supported by the House of the EU in Vienna.

Join our mailing list

Stay up to date

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.