The ASEF Public Diplomacy Handbook Second Edition: Communicating with Purpose and Value reflects the significant developments that we have witnessed in the practice of public diplomacy since the first edition.
This Handbook is designed to be used as a practical reference for diplomats and other professionals who are new to the field, are seeking to update their knowledge and competencies, and/or are still getting acquainted with the dynamics of Asia-Europe relations. The specialist contributors, alongside our interviews with public diplomacy practitioners in this new edition, have provided valuable lessons and practical advice from their decades of professional experience.
Contributing Editor: Dr Damien SPRY
Managing Editor: Trishia P. OCTAVIANO
Book designer: Kristian Jeff AGUSTIN
CONTENTS
Foreword
Ambassador MORIKAWA Toru, Asia-Europe Foundation
Introduction
Chapter 1
Public Diplomacy Essentials: Concepts, Dimensions, Forms, and Principles
Corneliu BJOLA, University of Oxford, UK
Interview
Heinrich HUBBE, Embassy of the Federal Republic of Germany to Singapore
Chapter 2
Strategic Communications and Public Diplomacy
Paweł SUROWIEC, The University of Sheffield, UK
Interview
Diego MELLADO, European External Action Service
Chapter 3
Digital Diplomacy
Ilan MANOR, University of Oxford, UK & University of Tel Aviv, Israel
Interview
Ambassador Raphael NÄGELI, Federal Department of Foreign Affairs, Switzerland
Chapter 4
Stakeholder Engagement in Public Diplomacy
Sol IGLESIAS, University of the Philippines
Interview
Ingrid DE BEER, Ministry of Foreign Affairs, The Netherlands
Chapter 5
Evaluation in Public Diplomacy
Efe SEVIN, Towson University, US & Kadir Jun AYHAN, Ewha Womans University, South Korea
Interview
Gary MUNDY, British Council
Chapter 6
Cultural Diplomacy
Alison CARROLL, Asialink Arts
Interview
TSUDA Yoko, Ministry of Foreign Affairs, Japan
Chapter 7
Dangers and Annoyances, and Opportunities: the Contemporary Communications Environment
Damien SPRY, University of South Australia
Interview
James PAMMENT, Lund University, Sweden