Public diplomacy involves any activity aimed at influencing both of the foreign and domestic public, understanding their attitudes to foreign policy, and shaping their views on these issues. Through these efforts, a dialogue can be established to inform and shape more positive perceptions to improve understanding and better communicate foreign policy priorities. For this reason, it is important that those actors responsible for improving the image of their country abroad have an understanding of how they are currently perceived, be it by the media, influential figures or the wider public.
The Asia-Europe Public Diplomacy Training Initiative will implement an online course to provide young diplomats and professionals involved in interntional affairs with insights into current perceptions of diplomacy efforts in Asia and Europe. The training will also enable them to incorporate public diplomacy skills into their daily work.
The 8-week programme (4 April – 12 June) will engage participants in interactive online discussions with their fellow course-takers as well as module moderators who are experts in different fields of public diplomacy. The cost of participation in the training is covered entirely by the organisers.