Cultural Heritage: Challenges and Opportunities is an outcome of the 17th ASEF University (AU17), which was held in June 2011, in Penang, Malaysia. It features the exhibition entitled “Shared Heritage: As We See It” reflecting the participants’ perspective on shared heritage. The book also includes a set of definitions of cultural heritage by the participants as well as pantuns, Malay poems, written by the participants as part of their intangible heritage experience.