Effective communication is one of the primary bases of the art of diplomacy. Being able to draw on different perspectives and fully understand the viewpoint of the interlocutor are skills that complement the able diplomat. In this perspective, ASEF in collaboration with the DiploFoundation and the National Centre for Research on Europe – University of Canterbury NZ, launched the “Asia-Europe Public Diplomacy Training Initiative” to help to promote and facilitate training for young diplomats engaged in public diplomacy campaigns. The aim of the initiative is to improve public diplomacy efforts between the countries of the Asia-Europe Meeting (ASEM) process.
The initiative utilises the findings of the existing ASEF dual perceptions studies, EU through the Eyes of Asia and Asia in the Eyes of Europe, to develop toolkits and training modules focused on improving capacity among diplomats and civil society actors. The materials will benefit from the insights offered from the vast amount of information collected looking at the how the EU is seen across Asia and vice versa.
The studies offer feedback from 18 different counties in Asia and Europe during a pivotal period for both regions. This feedback includes the results of public opinion surveys of over 16,000 respondents, the analysis of over 9,000 news items and the insights from face-to-face interviews with over 450 influential figures in Asia and Europe. The course materials/toolkits will incorporate this rich set of data to provide unique insights for diplomats and professionals to develop a deeper understanding of the current perceptions and help them inform their work in promoting Asia-Europe relations.
The project brings together a panel of experts on public diplomacy and perceptions to develop training modules, sector specific course materials and toolkits. The materials will form the basis for an 8-week online course and a 3-day face-to-face training module designed for early career diplomats invested in improving Asia-Europe relations. For more information, please consult the Programme Leaflet on the top-right corner of this page.
The project is generously supported by the Federal Department of Foreign Affairs of Switzerland.