Please ensure Javascript is enabled for purposes of website accessibility

Asia-Europe Public Diplomacy Training Initiative

Governance Events


Project Period:
June 2013- January 2015
Asia and Europe

Effective communication is one of the primary bases of the art of diplomacy. Being able to draw on different perspectives and fully understand the viewpoint of the interlocutor are skills that complement the able diplomat. In this perspective, ASEF in collaboration with the DiploFoundation and the National Centre for Research on Europe – University of Canterbury NZ, launched the “Asia-Europe Public Diplomacy Training Initiative” to help to promote and facilitate training for young diplomats engaged in public diplomacy campaigns. The aim of the initiative is to improve public diplomacy efforts between the countries of the Asia-Europe Meeting (ASEM) process.

The initiative utilises the findings of the existing ASEF dual perceptions studies, EU through the Eyes of Asia and Asia in the Eyes of Europe, to develop toolkits and training modules focused on improving capacity among diplomats and civil society actors. The materials will benefit from the insights offered from the vast amount of information collected looking at the how the EU is seen across Asia and vice versa.

The studies offer feedback from 18 different counties in Asia and Europe during a pivotal period for both regions. This feedback includes the results of public opinion surveys of over 16,000 respondents, the analysis of over 9,000 news items and the insights from face-to-face interviews with over 450 influential figures in Asia and Europe. The course materials/toolkits will incorporate this rich set of data to provide unique insights for diplomats and professionals to develop a deeper understanding of the current perceptions and help them inform their work in promoting Asia-Europe relations.

The project  brings together a panel of experts on public diplomacy and perceptions to develop training modules, sector specific course materials and toolkits. The materials will form the basis for an 8-week online course and a 3-day face-to-face training module designed for early career diplomats invested in improving Asia-Europe relations. For more information, please consult the Programme Leaflet on the top-right corner of this page.

The project is generously supported by the Federal Department of Foreign Affairs of Switzerland.



Funded by the European Union

Project Updates

Project Updates
4 Mar 2015
Project Updates
5 May 2014


Programme Leaflet


Join our mailing list

Stay up to date

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.