Please ensure Javascript is enabled for purposes of website accessibility

Asia in the Eyes of Europe – Images of a Rising Giant

Education Economy Events


Project Period:
June and July 2012
Paris Brussels Berlin

ASEF launched the publication “Asia in the Eyes of Europe – Images of a Rising Giant” during a series of briefings in Paris, Brussels, Berlin to highlight the findings of the unique “Asia in the Eyes of Europe” research project. The briefings were organised by ASEF and its consortium of partners, and hosted by the French Institute of International Relations (ifri), the Brussels Institute of Contemporary Chinese Studies (BICCS) and the German Council on Foreign Relations (DGAP).

The briefing took place in Paris (18 June 2012), Brussels (19 June 2012), and Berlin (22 June 2012), and analysed the outcomes of the 18 month long study of media and public perceptions on ‘Asia’ in 8 EU member countries – namely Austria, Belgium, Denmark, France, Germany, Italy, Romania and the United Kingdom. This study has captured and analysed over 2,700 news items, interviewed over 100 top media professionals, and conducted a survey of over 6,000 respondents to develop a unique understanding of how Europeans perceive Asia.

The study shines a very important light into how Europeans see Asia through various lenses; be it the spontaneous imagery conjuring images of a mythical, vast and cultural rich Asia; to the prominent Asian countries that define Asia; right through to how Asia is reported and framed in news media across Europe.

The briefings also included a presentation from a mirror study examining how the EU is perceived in 10 countries across Asia, shining further light on the current state of Asia-EU relations in this era of economic uncertainty and shifting global power.

The research findings are available in the new publication, “Asia in the Eyes of Europe – Images of a Rising Giant”.



Project Updates

Project Updates
4 Jun 2012


Programme – Paris


Programme – Brussels


Programme – Berlin


Perceiving Asia and Europe


EU through the Eyes of Asia – Prof. Martin Holland


Asia in the Eyes of France – Between Anxiety and Opportunity – John Seaman


Asia in the Eyes of Europe – Dr. Sebastian Bersick


Asia got their self-image of Europe


Join our mailing list

Stay up to date

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.